Date: September 24, 2007
Contact: Andy Frokjer
Title: VP/Advertising and Communications Manager
Phone Number: 805/473-6885
Mid-State Bank & Trust Changes Name to Rabobank
ARROYO GRANDE and ROSEVILLE, CA – Mid-State Bank & Trust officially changed its name to Rabobank, N.A. today, unveiling new signs on all bank facilities which feature the unique Rabobank logo and bright orange and blue colors.
Mid-State has been operating as a division of Rabobank, N.A. since May 1, 2007, when its parent company Mid-State Bancshares was acquired by Rabobank. Rabobank, N.A. is a California community bank with more than 90 retail offices and financial service centers stretching from Sacramento in the north to the Imperial Valley in the south. The combined organization has approximately 1,750 employees and assets of approximately $7.5 billion.
“We are delighted to serve customers on the Central Coast, and throughout the entire state, under the Rabobank name,” said Ronald Blok, Chief Executive Officer of Rabobank, N.A. “We now have a seamless branded presence across a 700-mile footprint of California, and can deliver Rabobank’s friendly, attentive and knowledgeable service to customers whether they’re in Bakersfield, Paso Robles, Santa Barbara, Ventura or El Centro. We will continue to serve the Central Coast with the strong commitment to customers and community which was the hallmark of the Mid-State brand, and for which the Rabobank name has stood for more than a century.”
The bank is celebrating the historic rebranding event on the Central Coast with special offers for customers of the former Mid-State Bank & Trust, new Rabobank-branded advertising featuring local bankers, and decorated offices where employees wear their new Rabobank apparel and nametags.
To highlight its broad state presence, all Rabobank locations are offering a special “Celebrating California” sweepstakes which includes weekly prizes of gift baskets of California wine and food, and grand prizes of a Colnago professional racing bicycle and Rabobank cycling gear.
The Rabobank name and logo will now appear on all former Mid-State facilities as well as on bank letterhead, account statements and advertising. All of the retail offices and financial service centers remain open and continue to be staffed by the same employees and managers. Rabobank will continue to honor and process checks, wires, and other electronic transactions drawn on and made payable to Mid-State. Mid-State customers will retain their current account numbers and passwords, and may continue using their existing checks and ATM, debit, and credit cards. Mid-State customers should continue to use the Mid-State Web site, which now also features the Rabobank logo, for all of their online banking activities.
“Many of our California customers travel to the Central and South Coast, and now they’ll be able to enjoy the convenience of using one of our 48 newly-branded Rabobank offices in that area,” said Blok. “Conversely, Mid-State customers – whom we are happy to call Rabobank customers now – can continue to bank with us when traveling to other parts of the state, like Palm Springs, the Monterey area, and the Central Valley.”
“While our name and look have changed, our service to our customers and the community have not,” said Jim Lokey, Rabobank, N.A. President. “Our customers will receive the same friendly hometown service and local decision-making they always have from the same hometown bankers whom they know and trust. As always, our employees will be volunteering in the community and the bank will continue supporting local organizations. We value our relationship with our customers, and we’re glad to provide them with more convenience, great products, and more resources from a bank that’s part of a world class financial leader.”
The Rabobank name and logo embody the bank’s century-old commitment to serving customers and supporting local communities:
- Rabobank’s logo is an individual on a sundial, representing Rabobank’s long-term commitment to customers, employees and local communities.
- The Rabobank name is a combination of the names of two cooperative community banks founded 110 years ago by farmers in the Netherlands: Boerenleenbank, which means “farmers’ credit bank” in Dutch, and Raiffeisen Bank, named for the founder of the cooperative banking model. From these two names come the “Ra” and “Bo” which together make “Rabo.”
For a full list of Rabobank’s banking locations in California, please visit www.RabobankAmerica.com/aboutus_locations.aspx.
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Rabobank, N.A. is a California community bank that provides personalized service and a full array of quality products to individuals, businesses, commercial real estate developers and investors, and agricultural clients. With 78 retail offices and 14 financial service centers, we serve the needs of communities from Sacramento to the Imperial Valley through local decision making and active community involvement by our employees. www.RabobankAmerica.com
(Note: “N.A.” stands for “National Association,” the designation given to banks that have a federal charter.)
Rabobank, N.A. is the U.S. retail banking division of the Rabobank Group, a global financial services leader providing commercial, retail and agricultural finance solutions in over 35 countries around the world. From its century-old roots in the Netherlands, Rabobank today is one of the 25 largest banks in the world and, as one of the few banks with a AAA credit rating from both Standard & Poor’s and Moody’s, ranks among the safest banks in the world. In the Americas, Rabobank is a specialist in customer-driven solutions in the capital markets and structured finance arenas, a community-focused mid-size California bank, and a leading financial partner to the entire American food and agriculture industry.
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